Website marketing is the constant ongoing activity of bringing visitors to a website. There are a number of strategies involved in this, including: link building, online advertising, search engine optimization (SEO), and real world advertising and promotion. Once a CMS site such as those using Joomla is in place, the site is generally complete with the exception of ongoing content posting. So, it is clear that online activities outside of the site should be full-time and as aggressive as possible in order to bring viewers and success.

Search engine optimization is part of the website marketing, however it is basically a part of work on the actual site mechanism and content rather then work done "outside" the website itself. SEO is actually about keywords, their frequency, and their location. Selecting the correct keywords for the site is essential. The key words used in the site also play into the Google AdWords strategy for the site. The use of keywords is extremely crucial to site visitors finding a site. This also includes key phrases, such as, for example "hamburgers in Taos." Ideally, when that keyphrase is searched, all local Taos sites should be there, first - before any other listing, rather than trip advisor. Why should those blokes be ahead of you?